TRANSPARENT PNG · 1680 × 1680
Deep-blue symbol
For light backgrounds. Use where the business name is already visible. Extracted from the image embedded in the website’s SVG file, without redrawing or recoloring.
Download PNG ↓A resource for our creative partners
The right assets.
A consistent brand.
Logo files, biographies, a professional headshot, and practical guidance for creating graphics for Dr. Susan Bernstein and Powerful Under Pressure. Start here, download what you need, and keep the originals intact.
01 / Logo downloads
Choose the version for your layout
These files come from the Powerful Under Pressure website. Additional variations are available in Canva.
TRANSPARENT WEBP · 800 × 800
White symbol
For deep-blue and dark backgrounds. This website file has visibly coarse edges; request the larger original from Canva for polished large-format work.
Download WebP ↓
TRANSPARENT WEBP · 200 × 200
Full logo with name
Includes the business name. Small web file only. For print, large graphics, or video, obtain the higher-resolution original from Canva.
Download WebP ↓The website SVG file is included in the asset pack. It contains a raster image, so it should not be treated as a fully scalable vector logo. No gold/orange variation has been recreated here.
02 / Exact brand palette
Five colors, one shared reference
Click a color to copy its HEX code.
White (#FFFFFF) is a supporting neutral. Balance light and deep-blue layouts; use warm colors selectively for emphasis.
03 / Working together
Keep it clear and grounded
- Preserve logo proportions and leave breathing room.
- Use the original colors; avoid stretching, cropping, or redrawing the mark.
- Check readability at the final display size.
- Use natural workplace photography and simple explanatory diagrams.
- Lead with Dr. Susan Bernstein on insight posts and individual coaching materials.
Typography
Oswald for short emphatic titles, Open Sans for subheadings, Roboto for body text, and Playfair Display for reflective questions and quotations. Font roles are a working direction. Playfair Display is a serif font; Playlist Script is a different typeface.
04 / Original collection
Find more variations in Canva
- Open a Canva design and choose Brand.
- Select Powerful Under Pressure – Blue and Orange, the original kit.
- Choose Logos for blue, white, gold/orange, and full-name versions.
The complete collection requires access to Susan’s Canva assets. The older “PuP Brand Kit” guide is outdated.
Open Canva logo design ↗This link opens a separate logo design, not the full Brand Kit. If access is blocked, ask Susan for the exported originals.
05 / Brand guide
Our brand in practice
The current working direction for Powerful Under Pressure. Exact colors and core language are confirmed; proposed visual roles remain open for refinement.
IDENTITY & CORE MESSAGE
Lead with Dr. Susan Bernstein on LinkedIn insight posts and individual coaching materials. Powerful Under Pressure supports her name and identifies the team behind the work.
My team and I at Powerful Under Pressure help smart, accomplished leaders see more possibilities and find a way forward when pressure, conflict, or change makes it hard to know what to do.
AUDIENCE & INVITATION
Support smart, accomplished leaders navigating a bigger role, a difficult relationship, or unfamiliar demands. Also speak to leaders seeking support for a high performer on their team.
Example closing:
“If that’s you—or a high performer on your team navigating a bigger role, a difficult relationship, or unfamiliar demands—let’s talk about how we can help.”
FEEL & VISUAL DIRECTION
Calm and grounded. Energized and hopeful.
Balance light and deep-blue backgrounds. Keep layouts uncluttered, with generous space and a clear reading order.
Use natural photographs of people in believable workplace situations. Use simple diagrams to explain relationships, processes, choices, tensions, and shifts in perspective.
TYPOGRAPHY
Starting font setup:
Oswald — short, emphatic titles; bold and uppercase.
Open Sans — subheadings.
Roboto — readable body text and longer explanations.
Playfair Display — reflective questions, quotations, and highlights; italics optional.
Final font roles will be confirmed through sample layouts.
BRAND VOICE
Sound like a warm conversation with a knowledgeable colleague.
Help readers feel understood. Explain research in plain language and connect it to recognizable situations at work. Offer a practical question, action, or invitation.
Avoid sales pressure, exaggerated promises, leadership clichés, motivational slogans, academic jargon, lengthy explanations, and language that blames or diagnoses readers.
Prefer “recover composure.” Avoid “regain access” and “That changed everything.”
ICONS & DIAGRAMS
Develop consistent icons for Mental Agility, Emotional Flexibility, Energy, pressure, choices, and finding a way forward.
Compare visual examples before selecting an icon style. Pair unfamiliar symbols with clear labels.
Explain one main idea per diagram. Prioritize relationships among concepts, steps in a practice, and choices or shifts in perspective.
CHARTS & SOURCES
Present numerical findings with simple charts, clear labels, and an identifiable source. Use color consistently and avoid unnecessary decoration.
Choose citation placement for the format. Keep attribution readable and provide enough information to locate the source.
Distinguish research findings from Susan’s frameworks and illustrative examples.
REUSABLE LAYOUTS
Develop coordinated layouts for:
• LinkedIn insight posts — light and deep-blue versions
• Workshop and event promotions
• Frameworks and teaching slides
• Coaching offers and one-pagers
• Video question cards
• Video thumbnails
Establish consistent placement for headlines, supporting content, images or diagrams, name, logo, and sources.
STATUS & NEXT DECISIONS
Confirmed direction: identity, audience, core message, desired feel, visual approach, voice, and exact brand colors.
Still to confirm through visual examples:
• Final font roles
• Logo variants and placement on light and dark backgrounds
• Icon style
• Amount and placement of yellow and orange
• Finished reusable layouts
The older PuP Brand Kit is outdated. Use this working guide for the current direction.
06 / Bios and professional photo
About Dr. Susan Bernstein
Ready-to-use biographies and the supplied May 2025 professional headshot.
Original JPEG · 1365 × 2048 pixels · May 2025
Download original headshot ↓Use the original file for the best available quality. Preserve proportions and leave room around the face when cropping.
Download bios and headshot pack ↓Short bio
Dr. Susan Bernstein, Founder & CEO of Powerful Under Pressure, helps leaders, teams, and organizations think clearly, adapt quickly, collaborate effectively, and make sound decisions under pressure. For more than two decades, she has advised organizations including Uber, Google, Bloomberg, and GDIT through transformation, conflict, rapid growth, and other high-consequence challenges. With an MBA from UC Berkeley’s Haas School of Business and a Ph.D. in Somatic Psychology, Susan integrates business strategy, organizational psychology, neuroscience, and the physiology of human performance.
Long bio
In a world of ever-accelerating technological change, economic uncertainty, geopolitical instability, workforce transformation, and AI-driven disruption, Dr. Susan Bernstein, Founder & CEO of Powerful Under Pressure, is advancing a new perspective on organizational performance. Leaders, teams, and organizations seek out her expertise to expand their capacity to think clearly, adapt quickly, collaborate effectively, and make sound decisions under increasing pressure.
For more than two decades, Susan has advised Fortune 500 companies, high-growth technology firms, healthcare organizations, and startups through transformation, conflict, rapid growth, AI adoption, and other high-consequence challenges. Her clients include organizations such as Uber, Google, Bloomberg, and GDIT, which value her ability to strengthen leadership performance when the stakes are highest.
With an MBA from the University of California, Berkeley Haas School of Business and a Ph.D. in Somatic Psychology, Susan brings a rare interdisciplinary perspective that integrates business strategy, organizational psychology, neuroscience, and the physiology of human performance.